The story behind DownDaHill

About My Business

My Business is the home of DownDaHill, a streetwear label rooted in NYC and Long Island. Before there was a brand, there was a kid raised on hip-hop, DC comics, and Saturday morning cartoons who went on to build a life in music as a producer and writer.

A Legacy in Motion

That creative spirit now moves through a father-and-son partnership. DownDaHill turns shared influences, family history, and New York energy into pieces made to be lived in—not left on a shelf.

One Piece at a Time

Every release carries the story forward. We make streetwear with a point of view for people who know where they came from and are still deciding where they are going.